Ability to have images based on the link your updating your social media status with.
When updating your social media (FB, Twitter, etc) status and including a link, Hootsuite allows you to schedule the update in the future and also gives you a preview of the image associated with that link as a part of your update. I've found including a relevant image (which Hootsuite autopreviews and includes based on the link you share) increases the likelihood of it being viewed.
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Mike
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