Be able to create customisable bit.ly domains (the bit.ly API allows this)
Using bit.ly custom domains (e.g. mydmn.co/[shortened link] vs. bit.ly/[shortened link] or nimb.li/[shortened link]) does 2 things:
1) Improved branding
2) Allows action tracking
http://support.bitly.com/knowledgebase/articles/76741-how-do-i-set-up-a-custom-short-domain-
3
votes
Gareth Everson
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