Opening and clicking of emails greatly signify engagement with your company and brand.

Companies like Marketo understand this. The more emails a person opens or clicks, the more of a hot lead they are, the higher they are scored. Knowing which leads are the hottest allows you to focus your marketing efforts on those people. It allows you to know which 20% to focus 80% of your effort on. Lead scoring allows your sales team to be as effective as possible; it saves them time and makes them much more productive. And open/click tracking is an easy-to-implement feature that gives your sales team the superpower to focus on only the hottest leads.

See also Tout => http://toutapp.com/

Furthermore, we cannot use your API for this purpose. Open tracking must be done using a single pixel graphic in the email. Third party click tracking is possible by creating links with that service and then pasting them into Nimble -- but this is tedious. The links have to originate from Nimble to be an easy, painless process.

I'm posting this again because the previous feature request for this was declined, with no reason given. This is a huge mistake. This is an easy-to-implement feature (i'm a web application developer) that offers incredible value.